The following is an excerpt of an unscripted conversation between Ashley Guberman and Jennifer Stengle, of Golden Harmony Concierge. They offer … Jen: The other thing I’d like to do is figure out how to approach more communities … Without coming across really salesy Ashley: Part of what is associated with being salesy is “all […]
Seth Godin has a podcast episode on Akimbo about getting picked for a team (You’re It). Very few of us were consistently picked first, and many of us recall at least once when we were picked last. It was horrible, and we made it worse by believing that it actually meant something about us – […]
Sharing a powerful message for a non-profit organization is notoriously challenging. You can talk about the challenges you solve or whom you serve, but your future donor still needs to see themselves in your story in a way that makes them a hero beyond the donation they might make. This post looks at a message […]
This post uses the StoryBrand framework to see how a re-branding message can be improved and to highlight how you might use StoryBrand yourself.
If you run a successful small business, chances are that you are exceptionally good at something. Unfortunately, the skills that define your expertise are an incomplete formula for growth. What’s missing from most expert’s toolbelt is an ability to create powerful stories that resonate with your market. For example, you can be the best project manager […]