Let’s start by calling out the elephant in the room: Most Business Coaches don’t know the first thing about business. They took a few training courses, got certified
Four Reasons Why Business Coaches Are Afraid to Promise Results
To grow your business, you need a decent product, a clear message, and a Swiss-army-knife of skills to guide you forward. Some coaches can help develop your skills,
Wasting Your Marketing Budget
Most businesses think they are crystal clear about their target audience, service, and offer. The problem is that they are blind to how their messaging is actually being
Who Wins the Battle of Truth vs. Story?
TL;DNR: Stories bridge objective reality and meaningWe see our world through the lens of stories.Stories have the ability to alter reality. Stories are more powerful than truth.Storytellers (Leaders, The
Your Marketing Journey
Where are you on your marketing journey? Where are you on your marketing journey? Marketing as a Some-Timer At this level, you have more of a hobby than
The Marketing Results Framework
The Marketing Results Framework is about the intersection of communication and execution. We look at the costs and benefits of each quadrant to see how to maximize results. It
Funnel Simulation with StoryBrand
You already know that the better the copy on your website, the better your conversions are apt to be. But by how much? How does one answer that
Assessing Visual Designs Using Data
I don’t know squat about design beyond whether I like it or not. So when a designer puts something up, I monitor it carefully until I have enough
Making Sales Without Being Salesy
Schecdule a Conversation about Your Sales Strategy! As a business owner, you want to increase sales and grow your business. One of the challenges you face is how
Pick Yourself First
Seth Godin has a podcast episode on Akimbo about getting picked for a team (You’re It). Very few of us were consistently picked first, and many of us