Evaluating a Water.org video campaign Sharing a powerful message for a nonprofit organization is notoriously challenging. You can talk about the challenges you solve or whom you serve.
How to Improve Infusionsoft’s Rebranding to “Keap” by using StoryBrand
This post looks at a major rebranding effort by Infusionsoft to become Keap, and then evaluates how they did through the lens of the StoryBrand 7-part framework (SB7).
Your Expertise Won’t Grow Your Business
If you run a successful small business, chances are that you are exceptionally good at something. Unfortunately, the skills that define your expertise are an incomplete formula for
StoryBrand Certified Guide Review
This post is about StoryBrand and the StoryBrand Certified Guide program. My goal is to help you decide if the program is right for you, or whether various
Dangers of Copy And Paste on Facebook
Copy/paste in Facebook is part of a deliberate strategy to have us all tune each other out. If you want friends and loved ones to tune you out,
You ALREADY Know Enough
I can’t even count the number of times there’s been an interesting topic that I want to write about in a blog, or make into a video post.
12 Week Mastery
I started exploring 12-Week Mastery recently. For those who are interested, this post is about my implementation notes. Feel free to comment with further ideas if you’re familiar
Dangers of Duplicate Content
When we put time and energy into creating content, we want lots of people to see it. We may be inclined to put it on our blog, on
The Automation of Noise in Marketing
Do you remember when police started giving speeding tickets by using radar? Then there were radar detectors to avoid speed traps. Then the police got radar-detector-detectors for places
We All Need Jetpacks (and where to get them)
How do you automatically promote the posts of your colleagues from other blogs? Use something called Jetpack. In the video below, I’ll show you why you should