February 3, 2019 BY   Ashley Guberman0 LEAVE A COMMENT

Evaluating a Water.org video campaign Sharing a powerful message for a nonprofit organization is notoriously challenging. You can talk about the challenges you solve or whom you serve. However, your future donor still needs to see themselves in your story in a way that makes them a hero beyond the donation they might make. This […]

Filed Under: StoryBrand
February 2, 2019 BY   Ashley Guberman0 LEAVE A COMMENT

This post looks at a major rebranding effort by Infusionsoft to become Keap, and then evaluates how they did through the lens of the StoryBrand 7-part framework (SB7). The purpose is not to tear down Infusionsoft/Keap. I am a Certified Infusionsoft Partner, and I absolutely love the product for myself and my clients. I’m also […]

Filed Under: StoryBrand
November 21, 2018 BY   Ashley Guberman0 LEAVE A COMMENT

If you run a successful small business, chances are that you are exceptionally good at something. Unfortunately, the skills that define your expertise are an incomplete formula for growth. What’s missing from most expert’s toolbelt is an ability to create powerful stories that resonate with your market. For example, you can be the best project manager […]

Filed Under: Marketing, StoryBrand
November 1, 2018 BY   Ashley Guberman17 LEAVE A COMMENT
StoryBrand Guide

This post is about StoryBrand and the StoryBrand Certified Guide program.   My goal is to help you decide if the program is right for you, or whether various alternatives would serve you better. The first thing you need to know is that there are five six ways that you can get involved with StoryBrand for […]

Filed Under: Marketing, StoryBrand
January 26, 2017 BY   Ashley Guberman0 LEAVE A COMMENT

Copy/paste in Facebook is part of a deliberate strategy to have us all tune each other out. If you want friends and loved ones to tune you out, then use copy/paste. I’m deadly serious here, and if you’re reading my words, then this impacts you personally. Think about it. With so much content in our […]

Filed Under: Uncategorized