Sharing a powerful message for a non-profit organization is notoriously challenging. You can talk about the challenges you solve or whom you serve, but your future donor still needs to see themselves in your story in a way that makes them a hero beyond the donation they might make. This post looks at a message […]
This post uses the StoryBrand framework to see how a re-branding message can be improved and to highlight how you might use StoryBrand yourself.
If you run a successful small business, chances are that you are exceptionally good at something. Unfortunately, the skills that define your expertise are an incomplete formula for growth. What’s missing from most expert’s toolbelt is an ability to create powerful stories that resonate with your market. For example, you can be the best project manager […]