Each step in the site audit is designed to answer key questions about your online presense and how effectively it addresses your goals.
- Domain Level Audit
What does Google know/see/share about your site to the world?
Using google’s site: command, we look at all the pages on your site to review what Google knows about. We look for pages Google should know about but does not, as well as pages they see that should not actually be indexed.
Value: With this simple test, more than one client discovered they had been hacked and didn’t even know it.
- Google Webmaster Tools
How accessible is your site to your prospects?
We review server errors, 404 errors that users may get, any pages that have access denied, and broken internal links.
This is the first of many steps to improve your search rankings.
- Google Analytics
Which pages are doing well and which are virtually invisible, and why?
We review what traffic your site is getting, and from where. We look at what your top 5 performing pages are. We look at trends in your site traffic. We look for patterns in what users are doing once they visit your site, and where they are going away (bouncing) from your site.
This lets us know where to start for optimizing your visitor’s experience, and how we might drive them to the pages most important to you for measurable results.
How should automated robots navigate your site for relevance?
A sitemap helps Google and other search engines navigate your page for better indexing. We make sure you have one, and that it is configured properly.
What pages should search engines ignore or highlight?
This file tells search engines how to crawl your site, and what to index (or not index). For example, if you have a “thank you for your purchase” page, you don’t want that indexed, as it should only be used when somebody makes a purchase.
What sites link to your content, creating authority for you?
The number and quality of backlinks to the domain is an indication of the authority of your domain.
Value: For one client, this test found that a site “not suitable for children” was linking to their site, which the client did not want to be associated with.
What is your user’s experience when there is an error?
The 404 page is what a web visitor will see when a page they visit does not exist. Done well, it can turn a bad user experience into another chance to add value and recapture a prospect by directing them to what would be most relevant to them.
- Internal Site Search
How easily can users find what they want on your site?
Internal site search is important for large websites, particularly eCommerce websites with more than a few products. We verify that your internal index actually works. If your users look for something, you need to provide it or make note of what they want that you do not yet have.
value: Several clients had a default ‘search’ box on their site that did absolutely nothing until this simple test revealed how to fix it.
How easily can users navigate your menus, pages, and links?
The navigation is how visitors will search for assets on the website internally and an important crawl pathway for search engine spiders. This is a subjective assessment of how to improve user experience and reduce the number of clicks a user has to make to land on key resources on your site.
What happens when somebody with disabilities visits your website?
We look for items that could negatively impact people with disabilities. Addressing many of these factors also improves your search rankings.
- Mobile Friendly
How well does your site work on a mobile device?
The way the website renders for both search robots and humans is critical to search marketing success. We make sure your site looks good, regardless of what device your visitors are using to see it. You may hear this in the context of having a “responsive” website.
Bonus Services Included with the Full Site Audit
- Installation of the Facebook Ad Retargeting Pixel (Normally $200).
- Installation of Google Analytics Tracking code (Normally $200).
- Social Media Audit (normally $200).