The Social Media Audit is a way of looking at your posts over multiple social media to evaluate their effectiveness in promoting your brand and offers. It includes giving you a better understanding of what the four types of posts are, what they do, and when to use them. All 4 types apply to all social media.
By understanding the role of each post type on each social media, you can shift your efforts to produce greater impact for your bottom line. You can learn more about this in the Social Media Mastery course by Digital Marketer.