What Is It?
SEO is the constellation of behaviors that you perform in an effort to make it easy for your name or website to show up on the top of the list in various search engines.
Why should I care?
If people can’t find you on the internet, then no matter how good your web-site is, it is not serving you as a promotional tool for generating business.
How do I optimize for searching?
SEO is not something you can accomplish over-night. Nor is there any single, magic bullet that will make your pages pop to the top of search rankings. Instead, SEO is accomplished as a byproduct of using many of the techniques described in the rest of this article.
However, from a business standpoint, the more connections that you have that point to your website, the more likely that your pages are to be found. In behavioral terms, that means that you should have at least one page on your website dedicated to linking with your peers, friends, or associates, and that you should ask them to do the same. (This is sometimes referred to as Link Love)
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