Critical Dimensions for Sponsorship of Change

A good sponsor must have the following characteristics

Power The organizational power to legitimize the change with the target population.
Pain A sufficient degree of pain regarding the status quo.
Vision A clear definition of what change must occur
Resources A thorough understanding of the organizational resources (time, money, people, etc.) needed for a successful implementation, and the ability and willingness to commit what is necessary to the project.
Organizational Impact A total, in-depth understanding of the effect the change will have on the organization.
Human Impact The capacity to fully appreciate and empathize with what the targets are being asked to change about the way they operate.
Scope The capacity to thoroughly understand the size of the group to be affected by change.
Public Role The ability and willingness to demonstrate the type of public support necessary to convey strong organizational commitment to the change.
Private Role The ability and willingness to meet privately with key individuals or groups in order to convey his or her strong personal support for the change.
Consequence Management Prepared to promptly reward those who facilitate the implementation process or express displeasure with those who inhibit acceptance of the change.
Monitoring activities The determination to ensure that monitoring procedures are established that will track the progress or problems that may occur during the implementation process.
Sacrifice The commitment to pursue the task knowing that a personal, political, or organizational price may be paid for implementing the change.
Sustained Support The capacity to demonstrate consistent, sustained support for the change and reject any course of action with short-term benefits if it is inconsistent with the implementation process.

 


Source: Selected Readings in Creating Healthy Organizations, LIOS handout.
Based on Managing at the Speed of Change, by Daryl Connor.

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Primary Goals sits at the intersection of three core ideas about communication:
  • Leaders create vision by communicating a compelling future to their teams.
  • Teams create success based on how effectively the communicate and coordinate with each other.
  • Entrepreneurial ventures are successful only when they communicate value to people with a concern that the business can take care of
In all cases, it’s about Conversations for Committed Results.  That’s our Primary Goal.  

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