Machines are already better than humans at several narrow tasks, even if one of those tasks is your job. But comparing people to machines is the wrong way
The Promise of Search Engine Optimization (SEO)
This post is an excerpt of a forthcoming book, The Promise of Marketing, As a customer, you want people looking for your product or service to be able
I Identify As A Tesla
In a Facebook group for Tesla fans, somebody posted an image of a pickup truck with a sign that said: “I identify as a Tesla” on the back.
Why Use the SuperHuman Email Client?
TL; DNR – Superhuman is a fantastic email client but has a moderate learning curve before one maximizes its value. It trains you in some best practices even
You Won’t Grow Your Business By Becoming a Marketer
Many people call themselves entrepreneurs or solopreneurs, when in fact, they have a hobby or side-hustle that makes them a bit of money. Some genuinely have a great
Why Accountability Groups Fail (and How to Fix Them)
Accountability Groups are a fantastic idea, but they usually break down for predictable reasons. Think about the last one you were in as you read the following, then
Why I Don’t Do My Best Work
There are several projects I’m working on that I can’t seem to finish. Or if I finish, I don’t post them to my websites. If I post them,
Is Generative-Leadership Business Coaching Worth the Money?
In this article, I will explore how the Institue for Generative Leadership (IGL) addresses fundamental concerns of coaching in a business environment. This is part 4 in a
Is CHPC Business Coaching Worth the Money?
In this article, I will explore how Certified High-Performance Coaching (CHPC) relates to the business environment. This is part 3 in a series on the value and effectiveness
Is ICF Business Coaching Worth the Money?
In this article, I will explore why ICF training is beneficial but insufficient to qualify one to offer effective business coaching. This is part 2 in a series