Primary Goals

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October 1, 2019 by Ashley Guberman Leave a Comment

Assessing Visual Designs Using Data

I don’t know squat about design beyond whether I like it or not. So when a designer puts something up, I monitor it carefully until I have enough data to see how it performs. Sites with more traffic produce faster answers, but it can still take a week or more to know what’s working. Some […]

Filed Under: Uncategorized Tagged With: Marketing

August 16, 2019 by Ashley Guberman

Making Sales Without Being Salesy

Don't be Salesy video

The core of an effective sales conversation is to connect what you care about with what your prospect wants you to take care of, and do it with integrity. Here’s how.

Filed Under: StoryBrand

August 9, 2019 by Ashley Guberman Leave a Comment

Pick Yourself First

Seth Godin has a podcast episode on Akimbo about getting picked for a team (You’re It).  Very few of us were consistently picked first, and many of us recall at least once when we were picked last.  It was horrible, and we made it worse by believing that it actually meant something about us – […]

Filed Under: coaching, team, vision

February 3, 2019 by Ashley Guberman Leave a Comment

StoryBrand for Nonprofit organizations

Evaluating a Water.org video campaign Sharing a powerful message for a nonprofit organization is notoriously challenging. You can talk about the challenges you solve or whom you serve. However, your future donor still needs to see themselves in your story in a way that makes them a hero beyond the donation they might make. This […]

Filed Under: StoryBrand

February 2, 2019 by Ashley Guberman Leave a Comment

How to Improve Infusionsoft’s Rebranding to “Keap” by using StoryBrand

This post uses the StoryBrand framework to see how a re-branding message can be improved and to highlight how you might use StoryBrand yourself.

Filed Under: StoryBrand

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Company Profile

Primary Goals sits at the intersection of three core ideas about communication:
  • Leaders create vision by communicating a compelling future to their teams.
  • Teams create success based on how effectively the communicate and coordinate with each other.
  • Entrepreneurial ventures are successful only when they communicate value to people with a concern that the business can take care of
In all cases, it's about Conversations for Committed Results.  That's our Primary Goal.   Header-T260w2

Recent Posts

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  • Wasting Your Marketing Budget
  • Who Wins the Battle of Truth vs. Story?
  • Your Marketing Journey

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