When we put time and energy into creating content, we want lots of people to see it. We may be inclined to put it on our blog, on facebook, on LinkedIn, and maybe on a few others. This is “duplicate content.” A colleague of mine just wrote something about The Value of Collective Wisdom. She […]
The Automation of Noise in Marketing
Do you remember when police started giving speeding tickets by using radar? Then there were radar detectors to avoid speed traps. Then the police got radar-detector-detectors for places where radar detectors were illegal (California, Colorado, Illinois, Minnesota, South Carolina, Tennessee, Texas, Utah, and Virginia). It was a cross between Sneetches on Beaches and the arms […]
We All Need Jetpacks (and where to get them)
How do you automatically promote the posts of your colleagues from other blogs? Use something called Jetpack. In the video below, I’ll show you why you should care, and how to set it up in WordPress. This is useful for people collaborating as a group to help promote each other’s content. The full video […]
Small Steps
At some point in our lives, we’ve all had dreams of what was possible – for our relationships, our careers, our families, our fitness, our business, or any other major area of our lives. Some of us have been fortunate enough to act upon those dreams and even to bring them to fruition. Yet for […]
Would You Read This to Save a Kitten?
If Market Research is a critical part of companies being able to offer good products and services, then how come so many of them use the following bogus enticement to get people to fill them out surveys? Dear <your name> We value <blah blah blah> If you would take <N> minutes to fill out the […]
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