Primary Goals

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March 15, 2013 by Ashley Guberman Leave a Comment

The Time for the MAP is Before Entering the Organization

We live in a task-, project-, and objective-based society.   How do we bridge that gap between the tasks that rule our lives, and what we really care about?  Living our lives from the world of what we truly care about, connected with our commitments, actions, satisfaction, and shared background constitutes the world of the Managed Action […]

Filed Under: coaching, health, mission, Theory of Practice, vision

March 1, 2010 by Ashley Guberman Leave a Comment

Where Do You Stop?

Recently, I heard a very compelling story for why so many of us “stop” in our efforts to get what we want in life before we get them. It is a story about a teeter-totter. On the left side of this teeter-toter are piled up all of the reasons we can’t have something… say, a […]

Filed Under: coaching, health

July 25, 2009 by Ashley Guberman Leave a Comment

Tell a Good Story

For the past several days there have been two girls selling lemon at the top of the street where I live. they have colorful signs and decorations, and from 500 yards away one can see them energetically bouncing around for attention and the hope of making a sale. Tonight as I came home from work, […]

Filed Under: coaching, health

July 23, 2009 by Ashley Guberman Leave a Comment

Angles Within Us

In the movies City of Angels, and Wings of Desire, people going about their lives were often caught up in negative self-talk. The angles, who would hear all this but could not be seen by people, would occasionally come close to a person engaged with their frustrations, anxieties, or fears and the angel would touch […]

Filed Under: coaching, health

March 9, 2009 by Ashley Guberman Leave a Comment

The Quest for “Healthy” Organizations

Whether we do it consciously or not, all of us pay attention to the health of our environments, especially the organizations where we work. Depending on one’s role within an organization, our assessment may range from a casual gut-check of what it feels like to work there to a detailed set of Key Performance Indicators […]

Filed Under: health, Theory of Practice

Blog Categories

  • coaching (28)
  • conflict (4)
  • dysfunction (2)
  • health (5)
  • Marketing (13)
    • StoryBrand (7)
  • mission (3)
  • Search Engine Optimization (1)
  • team (5)
  • Theory of Practice (3)
  • training (5)
  • Uncategorized (8)
  • vision (4)

Company Profile

Primary Goals sits at the intersection of three core ideas about communication:
  • Leaders create vision by communicating a compelling future to their teams.
  • Teams create success based on how effectively the communicate and coordinate with each other.
  • Entrepreneurial ventures are successful only when they communicate value to people with a concern that the business can take care of
In all cases, it's about Conversations for Committed Results.  That's our Primary Goal.   Header-T260w2

Recent Posts

  • Four Reasons Why Business Coaches Are Afraid to Promise Results
  • Wasting Your Marketing Budget
  • Who Wins the Battle of Truth vs. Story?
  • Your Marketing Journey
  • The Marketing Results Framework
  • Funnel Simulation with StoryBrand
  • Assessing Visual Designs Using Data
  • Making Sales Without Being Salesy

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