Primary Goals believes you are heroes on a mission, taking care of something that matters.  In order to do that, you need your team to see their work as contributing to something important and meaningful.

The problem is that most people see mission statement as a meaningless plaque on a wall instead of something with impact and value.  This makes your staff feel insignificant and disconnected from the reason they are part of your organization.  That's wrong because people are capable of so much more when they see how their efforts contribute to something meaningful and larger than themselves.

I understand how hard it can be to align a team around an idea that's hard to put into words.  I have degrees in Psychology and Behavioral Science, as well as multiple coaching credentials. I can help you translate what you care about into words that impact people and align teams around a shared purpose.