Additional Interviews for Producing a StoryBrand Framework


This is an add-on to the Clarify Your Message Using StoryBrand Framework.  In some cases, organizations have a sales team, marketing team, or development team, and each sees your public offer quite differently.  This add-on covers cases where multiple interviews are required to fully flesh out your core StoryBrand messaging.


As an expert, you suffer from the curse of knowledge.  You know your material so well, it’s easy to forget what it took for you to develop that expertise.  This makes it challenging to communicate the essence of what you do, clearly and concisely.  More importantly, it makes it hard for your audience to quickly and easily grasp the value of what you do for them.  This service gives you the words you need to use and some variations that you can play with based on your needs.


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