Primary Goals

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March 15, 2013 by Ashley Guberman Leave a Comment

The Time for the MAP is Before Entering the Organization

We live in a task-, project-, and objective-based society.   How do we bridge that gap between the tasks that rule our lives, and what we really care about?  Living our lives from the world of what we truly care about, connected with our commitments, actions, satisfaction, and shared background constitutes the world of the Managed Action […]

Filed Under: coaching, health, mission, Theory of Practice, vision

August 17, 2009 by Ashley Guberman Leave a Comment

I create, I have, Be Cause

Have you ever imagined creating a new life for yourself? Maybe that means changing a few key things about your life right now, or maybe it means completely re-inventing who you are. Regardless of the degree, chances are pretty good that you’ve gone through that mental exercise more than once. Maybe you’ve even taken a […]

Filed Under: coaching, Theory of Practice

March 9, 2009 by Ashley Guberman Leave a Comment

The Quest for “Healthy” Organizations

Whether we do it consciously or not, all of us pay attention to the health of our environments, especially the organizations where we work. Depending on one’s role within an organization, our assessment may range from a casual gut-check of what it feels like to work there to a detailed set of Key Performance Indicators […]

Filed Under: health, Theory of Practice

Blog Categories

  • coaching (33)
  • conflict (4)
  • dysfunction (2)
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  • Marketing (13)
    • StoryBrand (7)
  • mission (3)
  • Search Engine Optimization (1)
  • team (5)
  • Theory of Practice (3)
  • training (5)
  • Uncategorized (10)
  • vision (4)

Company Profile

Primary Goals sits at the intersection of three core ideas about communication:
  • Leaders create vision by communicating a compelling future to their teams.
  • Teams create success based on how effectively the communicate and coordinate with each other.
  • Entrepreneurial ventures are successful only when they communicate value to people with a concern that the business can take care of
In all cases, it's about Conversations for Committed Results.  That's our Primary Goal.   Header-T260w2

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