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July 10, 2013 by Ashley Guberman Leave a Comment

Lean In to the Alligator

Lean Into the Alligator

In the early 90’s when I was a facilitator for an outdoor education company, I had the opportunity to work with a group of business leaders and elected officials from the state of Virginia.  Except for the alligator in the final event, for the most part, it was your standard ropes course and outdoor team-building […]

Filed Under: coaching, conflict, dysfunction, training

June 13, 2009 by Ashley Guberman 2 Comments

Emergency Maneuvers as a Metaphor for Transformation

Through a rather strange sequence of events, I began thinking about how an emergency maneuvers clinic for paragliding can actually be a metaphor for transformation. This post is partly about flying, partly about life, and partly about professional coaching. When I started paragliding, I was instantaneously in love with the sport. Literally, within the first […]

Filed Under: coaching, training

March 18, 2009 by Ashley Guberman Leave a Comment

Vision, Cookies, and Marshmallows

At first glance, it’s hard to see any connection between the vision one may have for a corporation, department or one’s self, and Cookies or Marshmallows. I have to admit, it was a strange set of circumstances that tied these three together, but it actually makes for an interesting story. Earlier this evening, myself and […]

Filed Under: mission, training, vision

February 26, 2009 by Ashley Guberman Leave a Comment

Don’t Read This!

Too late… you already read the title, didn’t you? Well, there’s actually a deeper point here and it involves reading the signs within our organizations. The peculiar thing about learning to read is that once we know how, it becomes very difficult to look at printed words without actually reading them. It’s one of the […]

Filed Under: team, training

June 24, 2008 by Ashley Guberman Leave a Comment

What distinguishes between Coach, Mentor, and Friend?

I’ve been pondering the relationship between a coach, a mentor, and a friend. All three roles overlap in three intertwined circles (Venn diagram), but I’m not sure how.What I’m wondering is the defining characteristics of each role that distinguish it from the others. Is one a subset of the other? Can one be all three? […]

Filed Under: coaching, training

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Company Profile

Primary Goals sits at the intersection of three core ideas about communication:
  • Leaders create vision by communicating a compelling future to their teams.
  • Teams create success based on how effectively the communicate and coordinate with each other.
  • Entrepreneurial ventures are successful only when they communicate value to people with a concern that the business can take care of
In all cases, it's about Conversations for Committed Results.  That's our Primary Goal.   Header-T260w2

Recent Posts

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  • Assessing Visual Designs Using Data
  • Making Sales Without Being Salesy

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