To grow your business, you need a decent product, a clear message, and a Swiss-army-knife of skills to guide you forward. Some coaches can help develop your skills, but too many are frauds, and it can be hard to tell the difference. Making matters worse is the number of coach “credentialing” bodies. Ostensibly, these attest […]
Most businesses think they are crystal clear about their target audience, service, and offer. The problem is that they are blind to how their messaging is actually being heard. Too often, we require our prospects to be mind-readers before they recognize that we have the solution to their problems. The story below is a case-in-point. […]
Where is your business on your marketing journey from dabbler, to part-time, full-time, overworked, full automation, or creating a legacy?
I don’t know squat about design beyond whether I like it or not. So when a designer puts something up, I monitor it carefully until I have enough data to see how it performs. Sites with more traffic produce faster answers, but it can still take a week or more to know what’s working. Some […]
Copy/paste in Facebook is part of a deliberate strategy to have us all tune each other out. If you want friends and loved ones to tune you out, then use copy/paste. I’m deadly serious here, and if you’re reading my words, then this impacts you personally. Think about it. With so much content in our […]