Most businesses think they are crystal clear about their target audience, service, and offer. The problem is that they are blind to how their messaging is actually being heard. Too often, we require our prospects to be mind-readers before they recognize that we have the solution to their problems. The story below is a case-in-point. […]
Where is your business on your marketing journey from dabbler, to part-time, full-time, overworked, full automation, or creating a legacy?
I don’t know squat about design beyond whether I like it or not. So when a designer puts something up, I monitor it carefully until I have enough data to see how it performs. Sites with more traffic produce faster answers, but it can still take a week or more to know what’s working. Some […]
Copy/paste in Facebook is part of a deliberate strategy to have us all tune each other out. If you want friends and loved ones to tune you out, then use copy/paste. I’m deadly serious here, and if you’re reading my words, then this impacts you personally. Think about it. With so much content in our […]
I started exploring 12-Week Mastery recently. For those who are interested, this post is about my implementation notes. Feel free to comment with further ideas if you’re familiar with the approach. At this time, I’m just starting, and although the “paper” system looks OK, I live and die by Evernote and my Calendar. So I […]