Tesla Offers “Premium” Electricity

Amid growing complaints from Tesla owners that allowing non-teslas to charge at superstations created problems, Tesla announced a new premium electricity option, only available for certified Tesla vehicles.

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Copywriters vs. ChatGPT

Machines are already better than humans at several narrow tasks, even if one of those tasks is your job.  But comparing people to machines is the wrong way

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The Promise of Search Engine Optimization (SEO)

This post is an excerpt of a forthcoming book, The Promise of Marketing, As a customer, you want people looking for your product or service to be able

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You Won’t Grow Your Business By Becoming a Marketer

Many people call themselves entrepreneurs or solopreneurs, when in fact, they have a hobby or side-hustle that makes them a bit of money. Some genuinely have a great

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Is BMSU Business Coaching Worth the Money?

Let’s start by calling out the elephant in the room: Most Business Coaches don’t know the first thing about business. They took a few training courses, got certified

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Four Reasons Why Business Coaches Are Afraid to Promise Results

To grow your business, you need a decent product, a clear message, and a Swiss-army-knife of skills to guide you forward. Some coaches can help develop your skills,

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Wasting Your Marketing Budget

Most businesses think they are crystal clear about their target audience, service, and offer.  The problem is that they are blind to how their messaging is actually being

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Your Marketing Journey

Where are you on your marketing journey? Where are you on your marketing journey? Marketing as a Some-Timer At this level, you have more of a hobby than

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Assessing Visual Designs Using Data

I don’t know squat about design beyond whether I like it or not. So when a designer puts something up, I monitor it carefully until I have enough

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Dangers of Copy And Paste on Facebook

Copy/paste in Facebook is part of a deliberate strategy to have us all tune each other out. If you want friends and loved ones to tune you out,

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