This post is an excerpt of a forthcoming book, The Promise of Marketing, As a customer, you want people looking for your product or service to be able
You Won’t Grow Your Business By Becoming a Marketer
Many people call themselves entrepreneurs or solopreneurs, when in fact, they have a hobby or side-hustle that makes them a bit of money. Some genuinely have a great
Is BMSU Business Coaching Worth the Money?
Let’s start by calling out the elephant in the room: Most Business Coaches don’t know the first thing about business. They took a few training courses, got certified
Four Reasons Why Business Coaches Are Afraid to Promise Results
To grow your business, you need a decent product, a clear message, and a Swiss-army-knife of skills to guide you forward. Some coaches can help develop your skills,
Wasting Your Marketing Budget
Most businesses think they are crystal clear about their target audience, service, and offer. The problem is that they are blind to how their messaging is actually being
Your Marketing Journey
Where are you on your marketing journey? Where are you on your marketing journey? Marketing as a Some-Timer At this level, you have more of a hobby than
Assessing Visual Designs Using Data
I don’t know squat about design beyond whether I like it or not. So when a designer puts something up, I monitor it carefully until I have enough
Dangers of Copy And Paste on Facebook
Copy/paste in Facebook is part of a deliberate strategy to have us all tune each other out. If you want friends and loved ones to tune you out,
12 Week Mastery
I started exploring 12-Week Mastery recently. For those who are interested, this post is about my implementation notes. Feel free to comment with further ideas if you’re familiar
Tree Talk
Two weeks ago, I left my “day job” and all of its income and security to focus more fully on my passion for coaching, helping other, and building