Machines are already better than humans at several narrow tasks, even if one of those tasks is your job.  But comparing people to machines is the wrong way

This post is an excerpt of a forthcoming book, The Promise of Marketing, As a customer, you want people looking for your product or service to be able

Many people call themselves entrepreneurs or solopreneurs, when in fact, they have a hobby or side-hustle that makes them a bit of money. Some genuinely have a great

Let’s start by calling out the elephant in the room: Most Business Coaches don’t know the first thing about business. They took a few training courses, got certified

To grow your business, you need a decent product, a clear message, and a Swiss-army-knife of skills to guide you forward. Some coaches can help develop your skills,

Most businesses think they are crystal clear about their target audience, service, and offer.  The problem is that they are blind to how their messaging is actually being