November 20, 2010 by  Ashley Guberman

There is a video on TED by Simon Sineck, author of Start with Why.  In it, he talks about the fundamental difference in the way leaders and influences communicate, compared with the rest of the masses.  In essence, most people start by communicating WHAT, then HOW, then WHY, whereas those with influence work in reverse.  They start with why.  He gives multiple examples, and also describes what he calls a golden circle, radiating from the center with Why, How, and What.

You can find a link to the video below, and it got me thinking about how that golden circle relates to my own model.

Why I Coach

I coach because I stand for positive transformations in the lives of people and organizations.  This is not just a catchy slogan — it is something I am firmly committed to, whether I am a coach, individual contributor, manager or leader of any group in which I find myself.  Fundamentally, I coach for the purpose of transforming lives.

How I Coach

I coach using a variety of methods and styles, focusing principally on who my client is being.
This is  a fundamental aspect of who we are, how we appear to others, and the way we interact with our environment, jobs, friends, and family.  Typically, people focus on behaviors and what we actually do.  While those are absolutely important, our behaviors stem from who we are, and through an ontological approach, I help clients see that they actually have far greater choices in their lives than they previously thought.

What I Offer

I offer a set of tools to enable you to achieve your Primary Goals.  My biggest tool is actually the relationship that we create together to stand for your greatness.  Make no mistake about it — coaching is challenging work.  If it were only about having somebody to talk to or tell you what to do, you would already get that from friends and family.  No, coaching is about facing the barriers that keep you from being effective, and systematically addressing the beliefs, experiences, and structures that keep those barriers in place despite your best efforts.  I offer a way of being that is rooted in Radiance, Discernment, Love, Leadership, and Power (my way of being).  Together, we will look through the lenses of Teaching, Learning, Creativity, Relationships and Play to consistently move forward towards your Primary Goals.

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COMPANY PROFILE

Primary Goals sits at the intersection of three core ideas about communication:
  • Leaders create vision by communicating a compelling future to their teams.
  • Teams create success based on how effectively the communicate and coordinate with each other.
  • Entrepreneurial ventures are successful only when they communicate value to people with a concern that the business can take care of
In all cases, it’s about Conversations for Committed Results.  That’s our Primary Goal.  

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