February 4, 2024 by  Ashley Guberman

The failures and breakdowns experienced by people and organizations repeat like clockwork.

  • There’s too much information – it gets lost, miscategorized, or misrepresented.
  • There’s a lack of structure or organization – too many people do things their own way without a “master key” to unlock the wisdom stored in the chaos.
  • Relationships between one area and another, such as the relationships between data, decisions, and resources, are missing.

Into that space, there are a number of competing tools, each claiming to hold the solution to the breakdowns above:

  • Obsidian
  • Notion
  • Click Up
  • Monday.com 
  • Others

Out of the box, all tools impose some level of structure by virtue of what they can and cannot do.  These structures create value after the initial learning curve, like a dam that turns a river into helpful power.  They restrict the flow of water (information), forcing it to perform valuable work.

It’s easier to dam a river than the ocean because the river has a direction and purpose – following gravity downhill on a perpetual journey to the sea.

In your business or organization, if you’re not clear on what you are trying to accomplish, the direction you are moving, or the economic gravity that pulls you forward, no tool will help.

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Primary Goals sits at the intersection of three core ideas about communication:
  • Leaders create vision by communicating a compelling future to their teams.
  • Teams create success based on how effectively the communicate and coordinate with each other.
  • Entrepreneurial ventures are successful only when they communicate value to people with a concern that the business can take care of
In all cases, it’s about Conversations for Committed Results.  That’s our Primary Goal.  



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