This post is an excerpt of a forthcoming book, The Promise of Marketing, As a customer, you want people looking for your product or service to be able to find you easily. In simple terms, when somebody types in your search phrase, you come up as one of the answers on the first page of […]
In a Facebook group for Tesla fans, somebody posted an image of a pickup truck with a sign that said: “I identify as a Tesla” on the back. A firestorm of polar opinions rapidly followed. Half of the people found it deeply offensive and a sign of disrespect and intolerance. They proceeded to shred the […]
TL; DNR – Superhuman is a fantastic email client but has a moderate learning curve before one maximizes its value. It trains you in some best practices even if you cancel your subscription. It’s worth trying for a month or two, even if you don’t keep it. If email runs your life or business, the […]
Many people call themselves entrepreneurs or solopreneurs, when in fact, they have a hobby or side-hustle that makes them a bit of money. Some genuinely have a great product or service, but they get stuck trying to create the traction they need to confidently leave their day-job to do what they love or to grow […]
Accountability Groups are a fantastic idea, but they usually break down for predictable reasons. Think about the last one you were in as you read the following, then make your next one better. The structure is simple enough. You meet periodicallyYou each declare what you want to accomplish before the next meeting.Somebody writes it down.You […]
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