Most businesses think they are crystal clear about their target audience, service, and offer. The problem is that they are blind to how their messaging is actually being heard. Too often, we require our prospects to be mind-readers before they recognize that we have the solution to their problems. The story below is a case-in-point. […]
Who Wins the Battle of Truth vs. Story?
TL;DNR: Stories bridge objective reality and meaning We see our world through the lens of stories. Stories have the ability to alter reality. Stories are more powerful than truth. Storytellers (Leaders, The Media, & Marketers) have an obligation to use their craft for good. Stories Bridge Objective Reality and Meaning This is not a political […]
Your Marketing Journey
Where is your business on your marketing journey from dabbler, to part-time, full-time, overworked, full automation, or creating a legacy?
The Marketing Results Framework
The Marketing Results Framework: Getting out of stagnation, Avoiding Train Wrecks, Eliminating Paralysis by Analysis, and Generating Business Results
Funnel Simulation with StoryBrand
Funnel simulation combines a visual designer and a spreadsheet for making financial forecasts of how small changes will impact your bottom line.
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