To grow your business, you need a decent product, a clear message, and a Swiss-army-knife of skills to guide you forward. Some coaches can help develop your skills, but too many are frauds, and it can be hard to tell the difference. Making matters worse is the number of coach “credentialing” bodies. Ostensibly, these attest […]
Most businesses think they are crystal clear about their target audience, service, and offer. The problem is that they are blind to how their messaging is actually being heard. Too often, we require our prospects to be mind-readers before they recognize that we have the solution to their problems. The story below is a case-in-point. […]
TL;DNR: Stories bridge objective reality and meaning We see our world through the lens of stories. Stories have the ability to alter reality. Stories are more powerful than truth. Storytellers (Leaders, The Media, & Marketers) have an obligation to use their craft for good. Stories Bridge Objective Reality and Meaning This is not a political […]
Where is your business on your marketing journey from dabbler, to part-time, full-time, overworked, full automation, or creating a legacy?
The Marketing Results Framework: Getting out of stagnation, Avoiding Train Wrecks, Eliminating Paralysis by Analysis, and Generating Business Results