I don’t know squat about design beyond whether I like it or not. So when a designer puts something up, I monitor it carefully until I have enough data to see how it performs. Sites with more traffic produce faster answers, but it can still take a week or more to know what’s working. Some […]
The core of an effective sales conversation is to connect what you care about with what your prospect wants you to take care of, and do it with integrity. Here’s how.
Seth Godin has a podcast episode on Akimbo about getting picked for a team (You’re It). Very few of us were consistently picked first, and many of us recall at least once when we were picked last. It was horrible, and we made it worse by believing that it actually meant something about us – […]
Evaluating a Water.org video campaign Sharing a powerful message for a nonprofit organization is notoriously challenging. You can talk about the challenges you solve or whom you serve. However, your future donor still needs to see themselves in your story in a way that makes them a hero beyond the donation they might make. This […]
This post uses the StoryBrand framework to see how a re-branding message can be improved and to highlight how you might use StoryBrand yourself.