Sharing a powerful message for a non-profit organization is notoriously challenging. You can talk about the challenges you solve or whom you serve, but your future donor still needs to see themselves in your story in a way that makes them a hero beyond the donation they might make. This post looks at a message […]
This post uses the StoryBrand framework to see how a re-branding message can be improved and to highlight how you might use StoryBrand yourself.
If you run a successful small business, chances are that you are exceptionally good at something. Unfortunately, the skills that define your expertise are an incomplete formula for growth. What’s missing from most expert’s toolbelt is an ability to create powerful stories that resonate with your market. For example, you can be the best project manager […]
This post is about StoryBrand and the StoryBrand Certified Guide program. My goal is to help you decide if the program is right for you, or whether various alternatives would serve you better. Click here if you’re looking for the list of StoryBrand Guides The first thing you need to know is that there are […]
Copy/paste in Facebook is part of a deliberate strategy to have us all tune each other out. If you want friends and loved ones to tune you out, then use copy/paste. I’m deadly serious here, and if you’re reading my words, then this impacts you personally. Think about it. With so much content in our […]