TL;DNR: Stories bridge objective reality and meaning We see our world through the lens of stories. Stories have the ability to alter reality. Stories are more powerful than truth. Storytellers (Leaders, The Media, & Marketers) have an obligation to use their craft for good. Stories Bridge Objective Reality and Meaning This is not a political […]
Your Marketing Journey
Where is your business on your marketing journey from dabbler, to part-time, full-time, overworked, full automation, or creating a legacy?
The Marketing Results Framework
The Marketing Results Framework: Getting out of stagnation, Avoiding Train Wrecks, Eliminating Paralysis by Analysis, and Generating Business Results
Funnel Simulation with StoryBrand
Funnel simulation combines a visual designer and a spreadsheet for making financial forecasts of how small changes will impact your bottom line.
Assessing Visual Designs Using Data
I don’t know squat about design beyond whether I like it or not. So when a designer puts something up, I monitor it carefully until I have enough data to see how it performs. Sites with more traffic produce faster answers, but it can still take a week or more to know what’s working. Some […]
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