To grow your business, you need a decent product, a clear message, and a Swiss-army-knife of skills to guide you forward. Some coaches can help develop your skills, but too many are frauds, and it can be hard to tell the difference.  Making matters worse is the number of coach “credentialing” bodies.  Ostensibly, these attest […]

Most businesses think they are crystal clear about their target audience, service, and offer.  The problem is that they are blind to how their messaging is actually being heard.  Too often, we require our prospects to be mind-readers before they recognize that we have the solution to their problems.  The story below is a case-in-point.  […]