March 4, 2023 BY   Ashley Guberman0 LEAVE A COMMENT

Machines are already better than humans at several narrow tasks, even if one of those tasks is your job.  But comparing people to machines is the wrong way to look at both. Don’t compare people to machines.Compare people with machines to people without them. The better comparison is between humans with tools and humans without […]

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October 1, 2022 BY   Ashley Guberman0 LEAVE A COMMENT

This post is an excerpt of a forthcoming book, The Promise of Marketing, As a customer, you want people looking for your product or service to be able to find you easily. In simple terms, when somebody types in your search phrase, you come up as one of the answers on the first page of […]

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August 13, 2021 BY   Ashley Guberman0 LEAVE A COMMENT

In a Facebook group for Tesla fans, somebody posted an image of a pickup truck with a sign that said: “I identify as a Tesla” on the back. A firestorm of polar opinions rapidly followed. Half of the people found it deeply offensive and a sign of disrespect and intolerance. They proceeded to shred the […]

Filed Under: conflict, Marketing
April 25, 2021 BY   Ashley Guberman0 LEAVE A COMMENT

TL; DNR – Superhuman is a fantastic email client but has a moderate learning curve before one maximizes its value. It trains you in some best practices even if you cancel your subscription.  It’s worth trying for a month or two, even if you don’t keep it.  If email runs your life or business, the […]

Filed Under: Marketing
March 29, 2021 BY   Ashley Guberman0 LEAVE A COMMENT

Many people call themselves entrepreneurs or solopreneurs, when in fact, they have a hobby or side-hustle that makes them a bit of money. Some genuinely have a great product or service, but they get stuck trying to create the traction they need to confidently leave their day-job to do what they love or to grow […]

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