August 5, 2023 by  Ashley Guberman

Imagine you needed a car but got a truckload of parts you had to assemble.  One in 300 people could work with that. Half of them would love it, and the other half would need help, get stuck, or give up.

Or imagine that every car started with an engine, frame, and wheels, but it was up to you to order the rest of the parts that would transform it into anything from a Toyota to a Maserati.

Both scenarios are absurd but very close to what it’s like trying to run a business with Notion.  Most businesses want working systems that are easy to use and meet their needs.  With Notion, they get a fantastic platform of blocks like a truckload of auto parts.  There are “templates” for everything, but those are like engines and frames with limited integration to your process and no standards or vetting.  

Notion’s flexibility is also its curse.

This is not a deficiency with Notion.  I LOVE the tool!  Like candy, I consume content from power users like Methais Frank, Red Greggory, and Thomas Frank.  However, most business owners care about running their businesses effectively and efficiently.  They want to turn the key and drive, but that’s not what Notion offers.

What’s missing is the bridge between businesses with custom or proprietary processes and the Notion power users who can listen to what an owner wants and then translate those needs into a custom system that fits them like a glove.

I build those bridges.

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Primary Goals sits at the intersection of three core ideas about communication:
  • Leaders create vision by communicating a compelling future to their teams.
  • Teams create success based on how effectively the communicate and coordinate with each other.
  • Entrepreneurial ventures are successful only when they communicate value to people with a concern that the business can take care of
In all cases, it’s about Conversations for Committed Results.  That’s our Primary Goal.  



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