Primary Goals

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  • Team Development
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August 13, 2013 by Ashley Guberman Leave a Comment

The Blind Spot in Want Ads

“The major blind-spot in want-ads is an assessment that we need to increase the number of people engaged in production, rather than increasing the production of value through the identification and elimination of waste.   One thing contributing to this waste is that many organizations have yet to fully define, clarify, focus, or generate commitment […]

Filed Under: coaching, dysfunction, team, vision

July 10, 2013 by Ashley Guberman Leave a Comment

Lean In to the Alligator

Lean Into the Alligator

In the early 90’s when I was a facilitator for an outdoor education company, I had the opportunity to work with a group of business leaders and elected officials from the state of Virginia.  Except for the alligator in the final event, for the most part, it was your standard ropes course and outdoor team-building […]

Filed Under: coaching, conflict, dysfunction, training

Blog Categories

  • coaching (28)
  • conflict (4)
  • dysfunction (2)
  • health (5)
  • Marketing (13)
    • StoryBrand (7)
  • mission (3)
  • Search Engine Optimization (1)
  • team (5)
  • Theory of Practice (3)
  • training (5)
  • Uncategorized (8)
  • vision (4)

Company Profile

Primary Goals sits at the intersection of three core ideas about communication:
  • Leaders create vision by communicating a compelling future to their teams.
  • Teams create success based on how effectively the communicate and coordinate with each other.
  • Entrepreneurial ventures are successful only when they communicate value to people with a concern that the business can take care of
In all cases, it's about Conversations for Committed Results.  That's our Primary Goal.   Header-T260w2

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  • Assessing Visual Designs Using Data
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