What are you selling? Who are you selling it to? How do you make a sale? How do you scale?
The Marketing Strategy You Need
For the Results You Demand
With the Metrics You Deserve
Primary Goals sits at the intersection of three core ideas about communication:
- Leaders create vision by communicating a compelling future to their teams.
- Teams create success based on how effectively the communicate and coordinate with each other.
- Businesses are successful only when they communicate value to people with a concern that the business can take care of.
If Market Research is a critical part of companies being able to offer good products and services, then how come so many of them use the following bogus enticement to get people to fill them out surveys? Dear <your name> We value <blah blah blah> If you would take <N> minutes to fill out the […]
I can’t even count the number of times there’s been an interesting topic that I want to write about in a blog, or make into a video post. But no sooner do I get that spark of excitement that I start thinking of all the other little things I would have to do first – […]
In the early 90’s when I was a facilitator for an outdoor education company, I had the opportunity to work with a group of business leaders and elected officials from the state of Virginia. Except for the alligator in the final event, for the most part, it was your standard ropes course and outdoor team-building […]