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August 27, 2020 by Ashley Guberman Leave a Comment

Wasting Your Marketing Budget

Most businesses think they are crystal clear about their target audience, service, and offer.  The problem is that they are blind to how their messaging is actually being heard.  Too often, we require our prospects to be mind-readers before they recognize that we have the solution to their problems.  The story below is a case-in-point.  […]

Filed Under: Uncategorized

May 29, 2020 by Ashley Guberman 1 Comment

Who Wins the Battle of Truth vs. Story?

TL;DNR:  Stories bridge objective reality and meaning We see our world through the lens of stories. Stories have the ability to alter reality.  Stories are more powerful than truth. Storytellers (Leaders, The Media, & Marketers) have an obligation to use their craft for good. Stories Bridge Objective Reality and Meaning This is not a political […]

Filed Under: conflict, StoryBrand

May 8, 2020 by Ashley Guberman Leave a Comment

Your Marketing Journey

Where is your business on your marketing journey from dabbler, to part-time, full-time, overworked, full automation, or creating a legacy?

Filed Under: Uncategorized

April 23, 2020 by Ashley Guberman Leave a Comment

The Marketing Results Framework

Marketing Results Framework

The Marketing Results Framework: Getting out of stagnation, Avoiding Train Wrecks, Eliminating Paralysis by Analysis, and Generating Business Results

Filed Under: Marketing

April 18, 2020 by Ashley Guberman Leave a Comment

Funnel Simulation with StoryBrand

Funnel simulation combines a visual designer and a spreadsheet for making financial forecasts of how small changes will impact your bottom line.

Filed Under: Marketing, StoryBrand

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Blog Categories

  • coaching (31)
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  • dysfunction (2)
  • health (5)
  • Marketing (13)
    • StoryBrand (7)
  • mission (3)
  • Search Engine Optimization (1)
  • team (5)
  • Theory of Practice (3)
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  • Uncategorized (9)
  • vision (4)

Company Profile

Primary Goals sits at the intersection of three core ideas about communication:
  • Leaders create vision by communicating a compelling future to their teams.
  • Teams create success based on how effectively the communicate and coordinate with each other.
  • Entrepreneurial ventures are successful only when they communicate value to people with a concern that the business can take care of
In all cases, it's about Conversations for Committed Results.  That's our Primary Goal.   Header-T260w2

Recent Posts

  • Is Generative-Leadership Business Coaching Worth the Money?
  • Is CHPC Business Coaching Worth the Money?
  • Is ICF Business Coaching Worth the Money?
  • Is BMSU Business Coaching Worth the Money?
  • Four Reasons Why Business Coaches Are Afraid to Promise Results
  • Wasting Your Marketing Budget
  • Who Wins the Battle of Truth vs. Story?
  • Your Marketing Journey

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