In a Facebook group for Tesla fans, somebody posted an image of a pickup truck with a sign that said: “I identify as a Tesla” on the back.
Why Use the SuperHuman Email Client?
TL; DNR – Superhuman is a fantastic email client but has a moderate learning curve before one maximizes its value. It trains you in some best practices even
Who Wins the Battle of Truth vs. Story?
TL;DNR: Stories bridge objective reality and meaningWe see our world through the lens of stories.Stories have the ability to alter reality. Stories are more powerful than truth.Storytellers (Leaders, The
The Marketing Results Framework
The Marketing Results Framework is about the intersection of communication and execution. We look at the costs and benefits of each quadrant to see how to maximize results. It
Funnel Simulation with StoryBrand
You already know that the better the copy on your website, the better your conversions are apt to be. But by how much? How does one answer that
Making Sales Without Being Salesy
Schecdule a Conversation about Your Sales Strategy! As a business owner, you want to increase sales and grow your business. One of the challenges you face is how
StoryBrand for Nonprofit organizations
Evaluating a Water.org video campaign Sharing a powerful message for a nonprofit organization is notoriously challenging. You can talk about the challenges you solve or whom you serve.
How to Improve Infusionsoft’s Rebranding to “Keap” by using StoryBrand
This post looks at a major rebranding effort by Infusionsoft to become Keap, and then evaluates how they did through the lens of the StoryBrand 7-part framework (SB7).
Your Expertise Won’t Grow Your Business
If you run a successful small business, chances are that you are exceptionally good at something. Unfortunately, the skills that define your expertise are an incomplete formula for
StoryBrand Certified Guide Review
This post is about StoryBrand and the StoryBrand Certified Guide program. My goal is to help you decide if the program is right for you, or whether various