TL;DNR: Stories bridge objective reality and meaning We see our world through the lens of stories. Stories have the ability to alter reality. Stories are more powerful than truth. Storytellers (Leaders, The Media, & Marketers) have an obligation to use their craft for good. Stories Bridge Objective Reality and Meaning This is not a political […]
The Marketing Results Framework: Getting out of stagnation, Avoiding Train Wrecks, Eliminating Paralysis by Analysis, and Generating Business Results
Funnel simulation combines a visual designer and a spreadsheet for making financial forecasts of how small changes will impact your bottom line.
The core of an effective sales conversation is to connect what you care about with what your prospect wants you to take care of, and do it with integrity. Here’s how.
Evaluating a Water.org video campaign Sharing a powerful message for a nonprofit organization is notoriously challenging. You can talk about the challenges you solve or whom you serve. However, your future donor still needs to see themselves in your story in a way that makes them a hero beyond the donation they might make. This […]