TL; DNR – Superhuman is a fantastic email client but has a moderate learning curve before one maximizes its value. It trains you in some best practices even if you cancel your subscription. It’s worth trying for a month or two, even if you don’t keep it. If email runs your life or business, the […]
TL;DNR: Stories bridge objective reality and meaning We see our world through the lens of stories. Stories have the ability to alter reality. Stories are more powerful than truth. Storytellers (Leaders, The Media, & Marketers) have an obligation to use their craft for good. Stories Bridge Objective Reality and Meaning This is not a political […]
The Marketing Results Framework: Getting out of stagnation, Avoiding Train Wrecks, Eliminating Paralysis by Analysis, and Generating Business Results
Funnel simulation combines a visual designer and a spreadsheet for making financial forecasts of how small changes will impact your bottom line.
The core of an effective sales conversation is to connect what you care about with what your prospect wants you to take care of, and do it with integrity. Here’s how.