This post uses the StoryBrand framework to see how a re-branding message can be improved and to highlight how you might use StoryBrand yourself.
If you run a successful small business, chances are that you are exceptionally good at something. Unfortunately, the skills that define your expertise are an incomplete formula for growth. What’s missing from most expert’s toolbelt is an ability to create powerful stories that resonate with your market. For example, you can be the best project manager […]
StoryBrand and the StoryBrand Certified Guide program. Decide which program is right for you, or if various alternatives would serve you better.
I can’t even count the number of times there’s been an interesting topic that I want to write about in a blog, or make into a video post. But no sooner do I get that spark of excitement that I start thinking of all the other little things I would have to do first – […]
When we put time and energy into creating content, we want lots of people to see it. We may be inclined to put it on our blog, on facebook, on LinkedIn, and maybe on a few others. This is “duplicate content.” A colleague of mine just wrote something about The Value of Collective Wisdom. She […]