You already know that the better the copy on your website, the better your conversions are apt to be. But by how much? How does one answer that and questions like:
- How much will an increase in your opt-in rate actually impact the whole of your online sales process?
- How can you predict in advance how spending more on advertising will impact your results?
- Where is the break-even point in your digital sales process?
- Why would you ever spend more to advertise on a funnel that is doing poorly with a lower-cost test?
In the video below, I explore a funnel-simulation tool called Geru, in the context of a StoryBranded website for InfusionAudit.com. The simulator is a combination of a visual designer and a spreadsheet for making financial forecasts of how small changes will impact your bottom line.
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