April 18, 2020 by  Ashley Guberman

You already know that the better the copy on your website, the better your conversions are apt to be. But by how much? How does one answer that and questions like:

  • How much will an increase in your opt-in rate actually impact the whole of your online sales process?
  • How can you predict in advance how spending more on advertising will impact your results?
  • Where is the break-even point in your digital sales process?
  • Why would you ever spend more to advertise on a funnel that is doing poorly with a lower-cost test?

In the video below, I explore a funnel-simulation tool called Geru, in the context of a StoryBranded website for InfusionAudit.com. The simulator is a combination of a visual designer and a spreadsheet for making financial forecasts of how small changes will impact your bottom line.

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Primary Goals sits at the intersection of three core ideas about communication:
  • Leaders create vision by communicating a compelling future to their teams.
  • Teams create success based on how effectively the communicate and coordinate with each other.
  • Entrepreneurial ventures are successful only when they communicate value to people with a concern that the business can take care of
In all cases, it’s about Conversations for Committed Results.  That’s our Primary Goal.  



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