August 16, 2019 by  Ashley Guberman

As a business owner, you want to increase sales and grow your business. One of the challenges you face is how to do that without sacrificing your sense of integrity and personality, in a false effort to force a sale.

I’m here to tell you that you don’t have to sacrifice who you are or what you stand for in order to make more effective offers that get accepted. Instead, you need to learn how to speak about what you do, but in a way that resonates with people that you are meant to serve.

The core skill in doing so is to speak from what you care about, to the people you are meant to serve, about the results that you can produce with them.

The video above is an excerpt from an unscripted conversation between Ashley Guberman and Jennifer Stengle, of Golden Harmony Concierge.

Golden Harmony Concierge offers trusted companions who assist you with living independently as you age at home.
We help you with errands and companionship so that you can age at home and preserve your freedom to enjoy life.

Golden Harmony Concierge
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Primary Goals sits at the intersection of three core ideas about communication:
  • Leaders create vision by communicating a compelling future to their teams.
  • Teams create success based on how effectively the communicate and coordinate with each other.
  • Entrepreneurial ventures are successful only when they communicate value to people with a concern that the business can take care of
In all cases, it’s about Conversations for Committed Results.  That’s our Primary Goal.  



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