Primary Goals

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March 15, 2013 by Ashley Guberman Leave a Comment

The Time for the MAP is Before Entering the Organization

We live in a task-, project-, and objective-based society.   How do we bridge that gap between the tasks that rule our lives, and what we really care about?  Living our lives from the world of what we truly care about, connected with our commitments, actions, satisfaction, and shared background constitutes the world of the Managed Action […]

Filed Under: coaching, health, mission, Theory of Practice, vision

March 18, 2009 by Ashley Guberman Leave a Comment

Vision, Cookies, and Marshmallows

At first glance, it’s hard to see any connection between the vision one may have for a corporation, department or one’s self, and Cookies or Marshmallows. I have to admit, it was a strange set of circumstances that tied these three together, but it actually makes for an interesting story. Earlier this evening, myself and […]

Filed Under: mission, training, vision

June 1, 2002 by Ashley Guberman Leave a Comment

Superficial Mission Statements

Recently, I went to a restaurant called Shari’s, which is part of a national chain. On a wall in the lobby was a plaque of their “Mission Statement”, made of engraved metal on a wooden background. It said something about dedication to customers, quality food, and employees who care. So I sat down, and during […]

Filed Under: mission

Blog Categories

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Company Profile

Primary Goals sits at the intersection of three core ideas about communication:
  • Leaders create vision by communicating a compelling future to their teams.
  • Teams create success based on how effectively the communicate and coordinate with each other.
  • Entrepreneurial ventures are successful only when they communicate value to people with a concern that the business can take care of
In all cases, it's about Conversations for Committed Results.  That's our Primary Goal.   Header-T260w2

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  • Assessing Visual Designs Using Data
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