Guiding Principles for Primary Goals |
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Mission | Key Characteristics | Critical Actions |
| You want tools that support your business process without altering your practices for the sake of the tools. Your business systems should facilitate keeping commitments that create value and prevent critical items from falling through the cracks. You cannot grow your business faster than your tools can support your process. | Systemic Approach - Know how things work and where to leverage systems for greater impact. Growth Mindset - Make and fulfill bold promises that create value by acquiring new skills. Driven by Care - Care about the results we produce with our clients and the relationships we build together." | Build Integrations - Tools exist in an ecosystem that needs to be integrated to maximize value. Sometimes it's better to change a tire than reinvent the wheel. Share knowledge - Build reputational clout by answering tough questions and demonstrating solutions to challenging problems. Ask for Help - Work with others who excel at their craft. It is faster to see a doctor than to go to med school." |
Story Pitch |
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| You don't have the time or patience to identify the perfect tools to organize and coordinate your complex processes. You cannot afford to wait. The wheels are falling off, and if breakdowns get worse, you will lose staff or customers. Primary Goals designs systems and automation that amplifies the power of effective communication. When you reliably make and fulfill promises, you build trust, and your business grows. |
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Theme |
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| A business with reliable systems to manage commitments fosters teamwork, grows revenue, and scales effectively. | ||