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June 1, 2002 by Ashley Guberman Leave a Comment

Superficial Mission Statements

Recently, I went to a restaurant called Shari’s, which is part of a national chain. On a wall in the lobby was a plaque of their “Mission Statement”, made of engraved metal on a wooden background. It said something about dedication to customers, quality food, and employees who care. So I sat down, and during […]

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Company Profile

Primary Goals sits at the intersection of three core ideas about communication:
  • Leaders create vision by communicating a compelling future to their teams.
  • Teams create success based on how effectively the communicate and coordinate with each other.
  • Entrepreneurial ventures are successful only when they communicate value to people with a concern that the business can take care of
In all cases, it's about Conversations for Committed Results.  That's our Primary Goal.   Header-T260w2

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