When we put time and energy into creating content, we want lots of people to see it. We may be inclined to put it on our blog, on facebook, on LinkedIn, and maybe on a few others. This is “duplicate content.”
A colleague of mine just wrote something about The Value of Collective Wisdom. She posted it on her own website, as well as on LinkedIn as a long-form post. Since her article was the genesis of this post, I’m happy to link to her content.
Posting the same content on multiple media is a mistake.Instead, post to ONE location, ideally your own website, then create snippets on other media that link to your original post.