The core of an effective sales conversation is to connect what you care about with what your prospect wants you to take care of, and do it with integrity. Here’s how.
StoryBrand for Nonprofit organizations
Evaluating a Water.org video campaign Sharing a powerful message for a nonprofit organization is notoriously challenging. You can talk about the challenges you solve or whom you serve. However, your future donor still needs to see themselves in your story in a way that makes them a hero beyond the donation they might make. This […]
How to Improve Infusionsoft’s Rebranding to “Keap” by using StoryBrand
Your Expertise Won’t Grow Your Business
If you run a successful small business, chances are that you are exceptionally good at something. Unfortunately, the skills that define your expertise are an incomplete formula for growth. What’s missing from most expert’s toolbelt is an ability to create powerful stories that resonate with your market. For example, you can be the best project manager […]
