TL;DNR: Stories bridge objective reality and meaning We see our world through the lens of stories. Stories have the ability to alter reality. Stories are more powerful than truth. Storytellers (Leaders, The Media, & Marketers) have an obligation to use their craft for good. Stories Bridge Objective Reality and Meaning This is not a political […]
Funnel Simulation with StoryBrand
Making Sales Without Being Salesy
StoryBrand for Nonprofit organizations
Evaluating a Water.org video campaign Sharing a powerful message for a nonprofit organization is notoriously challenging. You can talk about the challenges you solve or whom you serve. However, your future donor still needs to see themselves in your story in a way that makes them a hero beyond the donation they might make. This […]
