The Marketing Results Framework is about the intersection of communication and execution. We look at the costs and benefits of each quadrant to see how to maximize results. It outlines how to: Avoid getting stuck in ideas without execution.Avoid the train wrecks of executing without a clear direction.Move from the field of possibilities into concrete actions.Generate […]
You already know that the better the copy on your website, the better your conversions are apt to be. But by how much? How does one answer that and questions like: How much will an increase in your opt-in rate actually impact the whole of your online sales process?How can you predict in advance how […]
I don’t know squat about design beyond whether I like it or not. So when a designer puts something up, I monitor it carefully until I have enough data to see how it performs. Sites with more traffic produce faster answers, but it can still take a week or more to know what’s working. Some […]
Schecdule a Conversation about Your Sales Strategy! As a business owner, you want to increase sales and grow your business. One of the challenges you face is how to do that without sacrificing your sense of integrity and personality, in a false effort to force a sale. I’m here to tell you that you don’t […]
Seth Godin has a podcast episode on Akimbo about getting picked for a team (You’re It). Very few of us were consistently picked first, and many of us recall at least once when we were picked last. It was horrible, and we made it worse by believing that it actually meant something about us – […]
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