Primary Goals

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May 29, 2020 by Ashley Guberman 1 Comment

Who Wins the Battle of Truth vs. Story?

TL;DNR:  Stories bridge objective reality and meaning We see our world through the lens of stories. Stories have the ability to alter reality.  Stories are more powerful than truth. Storytellers (Leaders, The Media, & Marketers) have an obligation to use their craft for good. Stories Bridge Objective Reality and Meaning This is not a political […]

Filed Under: conflict, StoryBrand

July 10, 2013 by Ashley Guberman Leave a Comment

Lean In to the Alligator

Lean Into the Alligator

In the early 90’s when I was a facilitator for an outdoor education company, I had the opportunity to work with a group of business leaders and elected officials from the state of Virginia.  Except for the alligator in the final event, for the most part, it was your standard ropes course and outdoor team-building […]

Filed Under: coaching, conflict, dysfunction, training

August 15, 2008 by Ashley Guberman 2 Comments

Unsolvable Problems

There are some problems that are impossible to solve. For example, is it more important that we have flexibility in a time of rapid change to deal with customer demands, or that we have greater structures to prevent stupid mistakes? The question itself is contrived, since we clearly need both structure AND flexibility. Yet within […]

Filed Under: conflict

August 19, 2007 by Ashley Guberman Leave a Comment

Is a lack or fear of conflict really a dysfunction of a team?

“In Patrick Lencioni’s book, The Five Dysfunctions of a Team, lack of conflict was identified as one of the 5 reasons why a team can be/is ineffective.  Personally, I do not have any issue with healthy conflict, so this was not a difficult concept for me to adopt.  However, many leaders discourage conflict in their […]

Filed Under: conflict, team

Blog Categories

  • coaching (28)
  • conflict (4)
  • dysfunction (2)
  • health (5)
  • Marketing (13)
    • StoryBrand (7)
  • mission (3)
  • Search Engine Optimization (1)
  • team (5)
  • Theory of Practice (3)
  • training (5)
  • Uncategorized (8)
  • vision (4)

Company Profile

Primary Goals sits at the intersection of three core ideas about communication:
  • Leaders create vision by communicating a compelling future to their teams.
  • Teams create success based on how effectively the communicate and coordinate with each other.
  • Entrepreneurial ventures are successful only when they communicate value to people with a concern that the business can take care of
In all cases, it's about Conversations for Committed Results.  That's our Primary Goal.   Header-T260w2

Recent Posts

  • Four Reasons Why Business Coaches Are Afraid to Promise Results
  • Wasting Your Marketing Budget
  • Who Wins the Battle of Truth vs. Story?
  • Your Marketing Journey
  • The Marketing Results Framework
  • Funnel Simulation with StoryBrand
  • Assessing Visual Designs Using Data
  • Making Sales Without Being Salesy

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Blog Categories

coaching conflict dysfunction health Marketing mission Search Engine Optimization StoryBrand team Theory of Practice training Uncategorized vision

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