The following De-motivation posters / quotes come from Despair, Inc.

Achievement: You can do anything you set your mind to when you have the vision, determination, and an endless supply of expendable labor.

Adversity: That which does not kill me postpones the inevitable.

Agony: Not all pain is gain.

Ambition: The journey of a thousand miles sometimes ends very, very badly.

Apathy: If we don’t take care of the customer, maybe they’ll stop bugging us.

Arrogance: The best leaders inspire by example. When that’s not an option, brute intimidation works pretty well, too.

Bitterness: Never be afraid to share your dreams with the world, because there’s nothing the world loves more than the taste of really sweet dreams.

Blame: The secret to success is knowing who to blame for your failures.

Burnout: Attitudes are contagious. Mine might kill you

Change (wave): It’s a short trip from riding the waves of change to being torn apart by the jaws of defeat.

Cluelessness: There are no stupid questions, but there are a LOT of inquisitive idiots.

Conformity: When people are free to do as they please, they usually imitate each other.

Consulting: If you’re not a part of the solution, there’s good money to be made in prolonging the problem.

Dare to Slack: When birds fly in the right formation, they need only exert half the effort.  Even in nature, teamwork results in collective laziness.

Defeat: For every winner, there are dozens of losers.  Odds are you’re one of them.

Delusions: There is no greater joy than soaring high on the wings of your dreams, except maybe the joy of watching a dreamer who has nowhere to land but in the ocean of reality.

Demotivation: Sometimes the best solution to morale problems is just to fire all the unhappy people.

Despair: It’s always darkest just before it goes pitch black.

Discovery: A company that will go to the ends of the earth for its people will find it can hire them for about 10% of the cost of Americans.

Disloyalty: There comes a time when every team must learn to make individual sacrifices.

Disservice: It takes months to find a customer, but only one second to loose one…  The good news is that we should run out of them in no time.

Doubt: In the battle between you and the world, bet on the world.

Dreams: Dreams are like rainbows.  Only idiots chase them.

Dysfunction: The only consistent feature of all of your dissatisfying relationships is you.

Elitism: It’s lonely at the top. But it’s comforting to look down upon everyone at the bottom.

Failure: When your best just isn’t good enough.

Fear: Until you have the courage to lose sight of the shore, you will not know the terror of being forever lost at sea.

Flattery: If you want to get to the top, prepare to kiss a lot of the bottom.

Futility: You’ll always miss 100% of the shots you don’t take, and statistically speaking, 99% of the shots you do.

Get to Work: You’re not being paid to believe in the power of your dreams.

Goals: It’s best to avoid standing directly between a competitive jerk and his goals.

Hazards: There is an island of Opportunity in the Middle of Every Difficulty.  Miss that, though, and you’re pretty much doomed.

Humiliation: The harder you try, the dumber you look.

Idiocy: Never underestimate the power of stupid people in large groups.

Ignorance: It’s amazing how much easier it is for a team to work together when no one has any idea where they’re going.

Incompetence: When you earnestly believe you can compensate for a lack of skill by doubling your efforts, there’s no end to what you can’t do.

Indifference: It takes 43 muscles to frown and 17 to smile, but it doesn’t take any to just sit there with a dumb look on your face.

Individuality: Always remember that you are unique.  Just like everybody else.

Ineptitude: If you can’t learn to do something well, learn to enjoy doing it poorly.

Insanity: It’s difficult to comprehend how insane some people can be.  Especially when you’re insane.

Intimidation: No one can make you feel inferior without your consent.  But you’d be a fool to withhold that from your supervisor.

Irresponsibility: No single raindrop believes it is to blame for the flood.

Laziness: Success is a journey, not a destination.  So stop running.

Leaders: Leaders are like Eagles.  We don’t have either of them here.

Limitations: Until you spread your wings, you’ll have no idea how far you can walk.

Loneliness: If you find yourself struggling with loneliness, you’re not alone.  And yet you are alone.  So very alone.

Losing: If at first you don’t succeed, failure may be your style.

Mediocrity: It takes a lot less time and most people won’t notice the difference until it’s too late.

Meetings: None of us is as dumb as all of us.

Misfortune: While good fortune often eludes you, this kind never misses.

Mistakes: It could be that the purpose of your life is only to serve as a warning to others.

Motivation: If a pretty poster and a cute saying are all it takes to motivate you, you probably have a very easy job. The kind robots will be doing soon.

Nepotism: We promote family values here – almost as often as we promote family members.

Overconfidence: Before you attempt to beat the odds, be sure you could survive the odds beating you.

Persistence: It’s over, man.  Let her go.

Pessimism: Every dark cloud has a silver lining, but lightning kills hundreds of people each year who are trying to find it.

Planning: Much work remains to be done before we can announce our total failure to make any progress.

Potential: Not everyone gets to be an astronaut when they grow up.

Power: Power corrupts. Absolute power corrupts absolutely. But it rocks absolutely, too.

Pretension: The downside of being better than everyone else is that people tend to assume you’re pretentious.

Problems: No matter how great and destructive your problems may seem now, remember, you’ve probably only seen the tip of them.

Procrastination: Hard work often pays off after time, but laziness always pays off now.

Regret: It hurts to admit when you make mistakes — but when they’re big enough, the pain only lasts a second.

Retirement: Because you’ve given so much of yourself to the company that you don’t have anything left we can use.

Risks: If you never try anything new, you’ll miss out on many of life’s great disappointments.

Sacrifice: Your role may be thankless, but if you’re willing to give it your all, you just might bring success to those who outlast you.

Strife: As long as we have each other, we’ll never run out of problems.

Stupidity: Quitters never win, winners never quit, but those who never win AND never quit are idiots.

Success: Some people dream of success, while other people live to crush those dreams.

Teamwork: A few harmless flakes working together can unleash an avalanche of destruction.

Trouble: Luck can’t last a lifetime unless you die young.

Underachievement: The tallest blade of grass is the first to be cut by the lawnmower.


Primary Goals sits at the intersection of three core ideas about communication:
  • Leaders create vision by communicating a compelling future to their teams.
  • Teams create success based on how effectively the communicate and coordinate with each other.
  • Entrepreneurial ventures are successful only when they communicate value to people with a concern that the business can take care of
In all cases, it’s about Conversations for Committed Results.  That’s our Primary Goal.  



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