The Ladder of Inference

Primary Goals sits at the intersection of three core ideas about communication:

• Leaders create vision by communicating a compelling future to their teams.
• Teams create success based on how effectively the communicate and coordinate with each other.
• Entrepreneurial ventures are successful only when they communicate value to people with a concern that the business can take care of

In all cases, it’s about Conversations for Committed Results.  That’s our Primary Goal.