Primary Goals

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  • Leadership Coaching
  • Team Development
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August 9, 2019 by Ashley Guberman Leave a Comment

Pick Yourself First

Seth Godin has a podcast episode on Akimbo about getting picked for a team (You’re It).  Very few of us were consistently picked first, and many of us recall at least once when we were picked last.  It was horrible, and we made it worse by believing that it actually meant something about us – […]

Filed Under: coaching, team, vision

August 13, 2013 by Ashley Guberman Leave a Comment

The Blind Spot in Want Ads

“The major blind-spot in want-ads is an assessment that we need to increase the number of people engaged in production, rather than increasing the production of value through the identification and elimination of waste.   One thing contributing to this waste is that many organizations have yet to fully define, clarify, focus, or generate commitment […]

Filed Under: coaching, dysfunction, team, vision

February 26, 2009 by Ashley Guberman Leave a Comment

Don’t Read This!

Too late… you already read the title, didn’t you? Well, there’s actually a deeper point here and it involves reading the signs within our organizations. The peculiar thing about learning to read is that once we know how, it becomes very difficult to look at printed words without actually reading them. It’s one of the […]

Filed Under: team, training

October 19, 2007 by Ashley Guberman Leave a Comment

Competence-based training

Marcello Tobar asked about Competence-based training on LinkedIn: “Competence-based training is popular nowadays. I wonder if there is enough evidence to state that competence-based training is better for increasing performance of trainees as compared with more traditional training forms (competence understood as a combination of knowledge, skills, and attitude).  If so, what are key elements to […]

Filed Under: team

August 19, 2007 by Ashley Guberman Leave a Comment

Is a lack or fear of conflict really a dysfunction of a team?

“In Patrick Lencioni’s book, The Five Dysfunctions of a Team, lack of conflict was identified as one of the 5 reasons why a team can be/is ineffective.  Personally, I do not have any issue with healthy conflict, so this was not a difficult concept for me to adopt.  However, many leaders discourage conflict in their […]

Filed Under: conflict, team

Blog Categories

  • coaching (28)
  • conflict (4)
  • dysfunction (2)
  • health (5)
  • Marketing (13)
    • StoryBrand (7)
  • mission (3)
  • Search Engine Optimization (1)
  • team (5)
  • Theory of Practice (3)
  • training (5)
  • Uncategorized (8)
  • vision (4)

Company Profile

Primary Goals sits at the intersection of three core ideas about communication:
  • Leaders create vision by communicating a compelling future to their teams.
  • Teams create success based on how effectively the communicate and coordinate with each other.
  • Entrepreneurial ventures are successful only when they communicate value to people with a concern that the business can take care of
In all cases, it's about Conversations for Committed Results.  That's our Primary Goal.   Header-T260w2

Recent Posts

  • Four Reasons Why Business Coaches Are Afraid to Promise Results
  • Wasting Your Marketing Budget
  • Who Wins the Battle of Truth vs. Story?
  • Your Marketing Journey
  • The Marketing Results Framework
  • Funnel Simulation with StoryBrand
  • Assessing Visual Designs Using Data
  • Making Sales Without Being Salesy

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