Characteristics of Culture

Culture is distinguishable

  • Shared with members.
  • Encompasses internal variety.

Culture is created

  • Invented and evolved (not innate).
  • Collective choices in response to environment, experience, events, etc.

Culture is systemic

  • Interrelated relationships, subsystems.
  • Internally meaningful.

Culture is learned

  • Transmitted intergenerationally through institutional process.
  • Internalized through socialization of children.
  • Supported by images and sanctions.

Culture is pervasive and largely unexamined

  • The “water we swim in.”
  • Touches every aspect of human endeavor.

Culture is binding.

  • Anxiety (Culture shock happens when it is confronted or challenged).


Primary Goals sits at the intersection of three core ideas about communication:
  • Leaders create vision by communicating a compelling future to their teams.
  • Teams create success based on how effectively the communicate and coordinate with each other.
  • Entrepreneurial ventures are successful only when they communicate value to people with a concern that the business can take care of
In all cases, it’s about Conversations for Committed Results.  That’s our Primary Goal.  



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