Self Differentiation vs. Relationship Orientation

Primary Goals sits at the intersection of three core ideas about communication:

Leaders create vision by communicating a compelling future to their teams.
Teams create success based on how effectively the communicate and coordinate with each other.
Entrepreneurial ventures are successful only when they communicate value to people with a concern that the business can take care of

In all cases, it’s about Conversations for Committed Results. That’s our Primary Goal.

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Self Differentiation Orientation	Relationship Orientation

Sense of self is based on the individual. Relationships are important, but do not define the self. cf.: Differentiation Inventory	Sense of self is based on relationships. “Self” is more permeable and prone to change based on circumstances