The Ladder of Inference

Rung	Process
Decide whether and how to respond	What should I do?
Evaluate and causally explain	What is leading the person to say or do thins? How is this positive or negative?
Translate and label	What does it mean when the persons says or does this?
Observe and select data	What data am I paying attention to? What data am I excluding?
Directly observable data	What data are available to me?

c.f:: Observable Datacf.: Meaning Making

Primary Goals sits at the intersection of three core ideas about communication:

Leaders create vision by communicating a compelling future to their teams.
Teams create success based on how effectively the communicate and coordinate with each other.
Entrepreneurial ventures are successful only when they communicate value to people with a concern that the business can take care of

In all cases, it’s about Conversations for Committed Results. That’s our Primary Goal.

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