Apple Facilitation Model

Five steps to adventure Leadership


  • Who are they [the group]
  • Identify program goals
  • Logistics
    • time
    • location
    • number of leaders
    • number of participants.


  • What will work?
  • what will be fun?
  • does it meet the goals?
  • sequence of Activities:
    • What do I start with
    • how much time for “icebreakers”
    • How much time per activity
    • How does it wrap-up
  • What information do they need to know about you [the leader]


  • gather props and materials
  • prep co-leaders
  • have a back-up plan (for bad weather)
  • check the location


  • Invite, don’t impel
  • Set a tone
    • build trust
    • make people feel comfortable
    • model appropriate behaviors
  • Style
    • clear and simple
    • be enthusiastic
    • use humor and fantasy
    • communicate (listen and respond)
  • Provide appropriate challenges
  • Be creative
  • Experiment and model risk taking
  • Ask yourself: Why am I doing what I’m doing? — have a good answer.
  • Be prepared to change your plan
  • Observe and listen
  • Have fun.


During the Program

  • monitor the group and adjust activity selection accordingly
    • debrief when appropriate
    • what is the group ready for
    • is it safe to discuss
    • focus on 1-2 topics
    • Ask “What / So What / Now What”
  • REACT – adapt to what happens with the group

After the Program:

  • What worked
  • What would have worked better?
  • What would you do differently next time

Source: Quicksilver, by Karl Rohnke and Steve Butler, p. 29


Primary Goals sits at the intersection of three core ideas about communication:
  • Leaders create vision by communicating a compelling future to their teams.
  • Teams create success based on how effectively the communicate and coordinate with each other.
  • Entrepreneurial ventures are successful only when they communicate value to people with a concern that the business can take care of
In all cases, it’s about Conversations for Committed Results.  That’s our Primary Goal.  



Copyright 2021 Primary Goals - Privacy Policy